Brands using Shopify in Turkey are no longer just small start-ups; they range from international food brands to clothing makers selling wholesale. In this article we look at five Shopify sites from different sectors and the concrete lessons you can take from each: Godiva Turkey, Züber, Touché, Snoc and Luna B.
If you'd like to know what Shopify is and how it works in Turkey, start with our guide to Shopify.
5 standout Shopify sites in Turkey
Godiva Turkey: gift-led shopping
Godiva is a Belgian premium chocolate brand founded in Brussels in 1926. It has been part of Yıldız Holding since 2007.
The lesson from Godiva's Turkish site is to organise products around gifting intent. Because chocolate is often bought as a gift, the site presents products not only by type but also by occasion and gift options. In a premium brand's online store, visual language and packaging presentation affect sales as much as the product itself.
Züber: loyal customers in healthy snacks
Züber is a Turkish brand making snacks with no additives or preservatives, sweetened with fruit. Alongside supermarket shelves, it sells fruit bars, nut butters and similar products through its own online store.
The lesson from Züber is keeping customers for repeat purchases. For products bought regularly, such as snacks, the second and third orders matter more than the first. Loyalty programmes, bundles and multi-buy options sit at the heart of the Shopify store for brands like this.
Touché: retail and wholesale on the same platform
Touché is a women's clothing brand designing modest fashion since 2014. It sells to both retail customers and wholesale buyers.
Touché's lesson is to treat retail and wholesale as separate experiences. Individual customers shop on the retail site, while a separate B2B store serves wholesale buyers. The customer-specific prices, minimum order quantities and payment terms wholesale buyers need can be offered without complicating the retail experience. We explain how this setup works in our article on Shopify B2B.
Snoc: a visual catalogue for large products
Snoc is an outdoor furniture brand. It sells garden and terrace furniture, sun loungers and decorative products.
Snoc's lesson is making decisions easier for high-priced, bulky products. With items like furniture, customers struggle to decide without seeing the product. That's why images showing the product in its setting, dimensions and material details directly affect add-to-cart rates. Collection-based filtering also makes it easier to browse a large catalogue.
Luna B: fast growth for a new brand
Luna B is a women's clothing brand founded by Bahar Bürker in 2022. Alongside beachwear, it also offers evening dress and formalwear collections.
Luna B's lesson is how a new brand can start quickly on Shopify's ready-made platform and manage its marketing channels from one place. For brands selling in seasonal categories, quickly updating products and collections during campaign periods, and having email and social channels work in step with the store, are critical.
5 lessons from these sites
Organise products around why customers buy. Categories based on gifts, occasions or use work better than a catalogue organised only by product type.
Design for repeat purchases. For regularly consumed products, loyalty programmes and multi-buy options drive growth at a lower cost than acquiring new customers.
Offer different experiences to different customer types. Rather than forcing wholesale and retail buyers into the same experience, build separate flows.
Reduce uncertainty for large products. Dimensions, materials and in-situ images also lower return rates.
Prepare for seasonality. Before campaign periods, check your store's speed, stock information and marketing integrations.
Frequently asked questions
Which big brands use Shopify in Turkey?
There are Turkish brands using Shopify in many sectors, from food and fashion to furniture and cosmetics. Godiva Turkey, Züber, Touché, Snoc and Luna B, which we've looked at in this article, are just a few of them.
How can I tell whether a site uses Shopify?
If the site's source code loads files from cdn.shopify.com, or the word Shopify appears in the page source, the site most likely uses Shopify. Various browser extensions can also show which platform a site runs on.
To build your own Shopify store
Each of these brands shapes Shopify around its own business model. If you'd like to build a Shopify store tailored to your brand or grow your existing store, get in touch through our Shopify store setup page.
