To connect a Shopify store to social media, you use each platform's official app in the Shopify App Store: Meta's Facebook & Instagram app for Instagram and Facebook, the TikTok app for TikTok, the Pinterest app for Pinterest and the Google & YouTube app for YouTube. These apps sync your product catalogue to the platform, set up tracking tags (pixels and conversion APIs) and let you use your products in ad campaigns. Selling directly inside a platform (in-app checkout), however, varies by country; in Turkey, social media channels mainly work as discovery and advertising channels that drive traffic to your store.
In this article we explain each platform's Shopify integration, what's available in Turkey and what to watch when setting up the integrations.
Shopify integration by platform
Platform | Shopify app | Core functions |
|---|---|---|
Instagram and Facebook | Facebook & Instagram (Meta) | Catalogue sync, Meta Pixel and Conversions API, product tagging, ads |
TikTok | TikTok | Catalogue, TikTok Pixel and Events API, ads; TikTok Shop only in countries where it's live |
Catalogue sync, product pins, Pinterest Tag, ads | ||
YouTube | Google & YouTube | Merchant Center connection, products shown on YouTube and Google, ads |
Instagram and Facebook
Meta's Facebook & Instagram app is the most important social media integration for stores in Turkey:
Catalogue sync: your products are sent to Meta Commerce Manager and used in Instagram and Facebook ads.
Tracking: Meta Pixel and the Conversions API are set up automatically by the app. Keeping the data sharing setting at the most comprehensive level helps conversions match more accurately.
Product tagging: accounts that meet the eligibility requirements can tag products in Instagram posts and stories. Users who tap a tagged product are taken to your product page.
In-app checkout on Instagram and Facebook isn't available in Turkey; sales are completed in your Shopify store.
TikTok
With Shopify's TikTok app you can set up the TikTok Pixel, catalogue sync and ad management. As TikTok Shop isn't live in Turkey, the integration is mainly used for advertising and tracking. We explain the setup steps in our TikTok integration article and the strategic options in our TikTok Shop and Shopify article.
Pinterest is a long-lasting traffic source, especially in visual categories such as home decor, fashion, food and weddings. With the Pinterest app you can sync your product catalogue, create product pins and measure with the Pinterest Tag. We cover Pinterest's contribution to SEO in our social pin article.
YouTube
The YouTube integration is set up through the Google & YouTube app. Products sent to Merchant Center can be shown in YouTube videos and ads where eligible. We explain the setup and ads side in our Google Ads integration article.
Things to watch when setting up integrations
Install each tag from a single source. Adding a platform's pixel both through the app and separately in the theme code or Google Tag Manager leads to events being counted twice.
Apply consent management to all tags. Make sure your cookie consent banner also manages Meta, TikTok and Pinterest tags. Details in our Consent Mode v2 article.
Keep product data clean. Products with missing titles, descriptions, images or stock information are rejected in catalogues.
Don't install unnecessary apps. Don't install apps for platforms you don't use; each app can add extra code to your store.
Add social media account links to your theme. In most themes, social account links are added from the theme settings and shown in the footer.
Frequently asked questions
Can I sell on Instagram with Shopify?
You can promote your products with product tagging and ads on Instagram and send users to your product page. As there's no in-app checkout in Turkey, sales are completed in your Shopify store.
Are social media integration apps paid?
The Shopify apps from Meta, TikTok, Pinterest and Google are free. You pay for ad spend.
Which social media channel should I prioritise?
Instagram is one of the most widely used platforms in Turkey, so it's the starting point for most brands. Pinterest in visual categories and TikTok for brands targeting younger audiences are important complementary channels.
Let's set up your social media integrations together
Correctly set up social media integrations ensure both accurate measurement of ad performance and that your products reach more people. If you'd like to plan your social media management and integration processes together, get in touch through our social media management page.
