Shopify shut down its own free reviews app, Product Reviews, on 6 May 2024. Since then, collecting and showing product reviews on a Shopify store has meant using a third-party app.
The short answer: for most stores, Judge.me's free plan is enough. Loox stands out for brands where photo and video reviews drive sales, and Yotpo or Okendo for larger brands that want reviews, loyalty and marketing automation in one place. Below we compare these apps and cover two things that often get overlooked when choosing one: review schema and page speed.
What Happened to the Product Reviews App?
Product Reviews was a free, simple app Shopify had offered since the 2010s, and hundreds of thousands of stores used it. Shopify removed it from the App Store and it stopped working on 6 May 2024. Stores were given the option to export their reviews as a CSV file.
That's why we still see stores carrying leftovers from the old app: product pages with review stars in the theme but no reviews, or broken review blocks. If your store has this, you'll need to import your old reviews into a new app and clean the old code out of your theme.
What to Look for When Choosing a Review App
The feature lists of these apps look very similar. The difference usually comes down to the following:
Whether reviews reach your schema. If the app doesn't add AggregateRating and Review schema to your product pages correctly, your reviews won't show as stars on Google.
Its impact on page speed. Some review apps load heavy JavaScript on every product page, and you'll feel it if your mobile speed is already borderline.
Language support and email templates. Review request emails and widget text should be editable and available in your customers' language.
Review collection channels. Asking for reviews by SMS or WhatsApp as well as email increases response rates.
Google Shopping and Meta sync. For product ratings to appear in shopping ads, reviews need to be sent to Merchant Center.
How pricing changes as you grow. Many apps price by monthly orders, so a plan that's affordable today can get expensive as orders increase.
The Best Product Review Apps for Shopify
Judge.me
The most widely used review app, both in Turkey and worldwide. Judge.me was installed on 42 of the 100 Turkish Shopify stores we analysed in October 2026. Its free plan has no review or order limits, and photo and video reviews, Google rich results and Shop app sync are all included for free. The $15-a-month Awesome plan adds Google Shopping, Meta and TikTok Shop sync, coupons, referrals and AI features. It supports more than 30 languages, including Turkish.
Its weak spot is design. The default widgets are plain, and a branded look may take some CSS work in the theme. Its lightweight build keeps the impact on page speed low.
Loox
An app focused on photo and video reviews. Its widgets, which show reviews in gallery and card layouts, are visually strong and work well in categories where visuals drive sales, such as fashion, beauty and accessories. There's a free starter plan for up to 500 orders a month. Video reviews and Google and Meta sync are on the Convert plan, which starts at $49.99 a month and rises with order volume.
Yotpo
A broad platform that combines reviews with loyalty, SMS and user-generated content. There's a free plan for up to 50 orders a month. Photo and video reviews, Google rich results and Google Shopping require the Starter plan, from $15 a month. The Pro plan starts at $119 a month, and both paid plans scale with order volume. It makes sense for mid-sized and large brands that want several marketing tools on one platform.
Okendo
An app popular with Shopify Plus stores that collects Q&A, surveys and customer data alongside reviews. Its biggest strength is collecting extra details from reviewers, such as size or skin type, and using them for segmentation. It's free up to 50 orders a month and $19 a month up to 200 orders. Its strongest features, such as Q&A and AI review summaries, are on the $119-a-month Growth plan, so it suits brands with larger budgets and bigger data needs.
Other options
Stamped combines reviews with a loyalty programme, and Vitals bundles reviews with dozens of other features in one package. Be careful with apps that import reviews from other sites, such as Ali Reviews. In Turkey, presenting reviews that don't come from real customers is treated as an unfair commercial practice, and it also puts customer trust at risk. Only import reviews from your own customers or your own marketplace store.
App | Free plan | Standout feature | Best for |
|---|---|---|---|
Judge.me | Yes, no review or order limits | Lightweight, low cost | Most stores |
Loox | Yes, up to 500 orders a month | Photo and video reviews | Visually driven categories |
Yotpo | Yes, up to 50 orders a month | Reviews, loyalty and SMS together | Mid-sized and large brands |
Okendo | Yes, up to 50 orders a month | Q&A and customer data | Shopify Plus stores |
Prices were taken from each app's Shopify App Store listing in November 2026. Plans change often, so check the current pricing before you install.
Getting Your Reviews to Show as Stars on Google
Collecting reviews is only half the job. For them to appear as stars in search results, your product pages need AggregateRating schema. Of the 100 stores we analysed, 67 had a review app, yet 25 had no AggregateRating schema at all, so they lose the search value of the reviews they collect. The full findings are in our technical study of 100 Shopify stores.
To check, run one of your product pages through Google's Rich Results Test and see whether rating information appears under Product snippets. We explain how schema works in our guide to schema markup. Another problem we see often is the theme and the review app each generating their own Product schema. Two separate Product schemas make it unclear which one Google should trust, so they should be merged into a single source.
How Review Apps Affect Page Speed
Because the review widget sits low on the product page, its speed impact tends to be ignored. But if the widget's script loads at the top of the page, it slows the mobile load time even for visitors who never scroll down to the reviews. After installing an app, measure your product page in PageSpeed Insights before and after. If the difference is clear, check whether there's a setting that loads the widget only when it becomes visible. For broader speed work, see our Core Web Vitals guide.
Getting More Reviews
Even the best app won't bring in reviews unless you ask for them. Send the review request a few days after delivery, not based on the order date. An email asking for a review before the customer has used the product usually goes unanswered. Offering a small discount code to customers who leave a photo review noticeably increases the number of visual reviews.
Connecting review request flows to your email marketing tool also helps. You'll find how to set this up in our Omnisend email marketing guide. Where reviews appear on the product page also has a direct effect on conversion, which we cover in our article on conversion rate optimisation.
Frequently Asked Questions
Does Shopify have a free review app?
Not any more. Shopify shut down its own Product Reviews app in May 2024. If you're looking for a free option, Judge.me's free plan works with no review limit.
Can I move my old Product Reviews reviews?
Yes. If you exported your reviews as a CSV file, apps such as Judge.me, Loox, Yotpo and Okendo can all import it. After moving them, remember to clean up the old app's leftover code in your theme.
Will my reviews show as stars on Google?
If your product pages have correct AggregateRating schema they may, but Google doesn't guarantee showing stars for every search. You can check that your schema works with the Rich Results Test.
Which app slows the site down the least?
In general, Judge.me is one of the lightest options. Results can still vary by theme, so we recommend measuring your product page's mobile speed after installing any app.
Let's Set Up Your Review Infrastructure Together
Installing a review app, moving old reviews, consolidating schema and placing the widget in the theme without losing speed are jobs our Shopify technical support team does often. If you'd like to review your store's setup together, get in touch through our Shopify technical support page.
