Balparmak
2025 - 2026
Development
Balparmak is one of Türkiye's most established and best-known honey brands. With strong brand awareness and a wide product range, it has held an important position in the industry for many years. The partnership began with the need to bring the brand's corporate identity and e-commerce operations together more effectively on a single platform.
Services
Platform Migration, Shopify Theme Development, UX/UI Design, Third-Party Integrations, Performance Optimization, Custom Authentication, Ongoing Optimization, Technical Support
Technologies Used
Shopify Plus, Liquid, Vanilla JavaScript, Omnisend, GA4, Meta Pixel
Problem
Balparmak's existing infrastructure was falling short of the brand's needs in terms of both user experience and technical sustainability. The shopping experience had become outdated, user journeys weren't well optimized, and corporate content felt disconnected from the e-commerce experience.
The brand needed a modern, scalable, and sustainable platform that would support its corporate communication while also strengthening sales performance. It was also critical that the migration be completed without losing any product, customer, or operational data and without disrupting ongoing operations.
Solution
A comprehensive Shopify Plus migration was carried out for Balparmak, bringing the corporate experience and e-commerce operations together in a single store structure, with UX scenarios designed to fit this new setup. During the migration, product, customer, and operational data were transferred securely, and the process was managed to keep existing operations running without interruption.
While building the new structure, user experience, performance, and content flows were rethought from the ground up to create a more modern and user-friendly shopping experience. Based on the brand's needs, a wide range of custom sections were developed to simplify content management and drive conversions. This brought together areas that tell the brand's corporate story with a dynamic store experience that supports product discovery and sales, all on the same platform.
On the technical side, the necessary integrations with ERP, invoicing, and shipping systems were completed to optimize operational processes. Performance optimizations, custom web components, and native Shopify development also created a faster, more flexible, and more sustainable theme infrastructure.
Result
With the move to Shopify Plus, Balparmak now has a more modern, scalable, and sustainable digital infrastructure. Following a migration completed without any data loss or operational disruption, the refreshed user experience strengthened brand communication and made the shopping process smoother and more conversion-focused.
The custom sections made content management and campaign processes far more flexible. By successfully combining the corporate experience and the sales-driven store on a single platform, the result is a unified experience that strengthens the brand's digital visibility and user engagement.
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