GODIVA

GODIVA Türkiye's digital presence was rebuilt on Shopify Plus. All product, customer, and order data migrated from Akinon went through thorough integrity checks. The operational infrastructure, covering ERP, invoicing, shipping and returns, was set up to run without interruption from day one.

To reflect the brand's identity accurately online, a custom Shopify theme was developed featuring Gotham and Didot typefaces, a systematic color palette, and a fully responsive structure. Every element of the interface, from form labels to legal texts, was carefully crafted with natural language flow and brand consistency in mind.

The checkout experience was enhanced using the customization capabilities of Shopify Plus. Province, district, and neighborhood dropdown menus, separate invoicing flows for individual and corporate buyers, dynamically updated agreement texts, KVKK-compliant consent checkboxes, and gift note fields were all built directly into the theme, without relying on any third-party apps.

The B2B portal integrated into the theme uses a tag-based customer routing system to automatically recognize corporate accounts at login. These accounts are offered a bulk purchasing experience with custom pricing, minimum order quantities, and tax information.

To strengthen account security, a custom OTP verification system was developed using native Web Components, securing the registration process with phone number verification. Where standard integrations fell short, a custom Omnisend solution was built to seamlessly transfer birthday data collected through the registration form into the system for use in loyalty and personalized marketing campaigns.

GA4 and Meta Pixel were configured to capture the most detailed data possible at every stage of the purchase funnel. The shopping experience was enriched with features such as tag-based product limits, a multi-layered badge system, predictive search, smart cross-sell recommendations, a cart with gift note options, and a free shipping progress bar. All cart actions were optimized to run through AJAX without requiring a page reload.