Züber
2025 - 2026
Development
&
Marketing
With its natural ingredients and refined sugar-free approach, Züber quickly became one of Türkiye's most notable healthy snack brands. The partnership began with the goal of building a stronger, faster and more scalable e-commerce experience. Throughout the process, work went beyond technical development, covering many areas such as user experience, performance optimization and growth.
Services
Shopify Theme Development, Custom App Development, UX/UI Design, Third-Party Integrations, Performance Optimization, Custom Authentication, Ongoing Optimization, Technical Support, Omnisend Migration
Technologies Used
Shopify Plus, Liquid, Vanilla JavaScript, Omnisend, GA4, Meta Pixel
Problem
As Züber's digital operations grew, its existing theme infrastructure began to fall short of both user experience expectations and the marketing team's needs. The brand needed to move from its old theme to a modern, mobile-focused infrastructure while protecting ongoing operations and conversion performance.
In line with the marketing team's growth goals, increasing cross-sell opportunities and strengthening user engagement were also key priorities. In addition, the CRM and email automation infrastructure running on a different platform needed to be moved to Omnisend without losing any existing automations or contact data.
Solution
A comprehensive theme migration was carried out with the mobile user experience at its core. UX test scenarios were created to analyze critical user flows and optimize the experience, and these were actively reviewed throughout the process. With the new theme, the brand's entire UI/UX was rethought from scratch, creating a more modern, user-friendly and performance-focused shopping experience.
To support the marketing team's growth goals, custom upsell widgets were developed. These solutions were designed to increase cross-sell opportunities and user engagement.
On the email side, the migration process was managed end to end. Existing automations and contact data from the previous platform were transferred to Omnisend's current structure accurately and completely.
Result
Thanks to the theme transformation and UX-focused improvements, Züber's online store became faster, more modern and more conversion-focused, with the mobile experience at its center. The refreshed UI/UX simplified user journeys, while the custom upsell solutions strengthened cross-sell opportunities and user engagement.
The Omnisend migration was completed successfully without any loss of existing automations or contact data. This kept the brand's CRM and email communication running without interruption, while enabling the marketing team to manage campaigns in a more scalable and flexible way. Because all developments were built natively and tailored to the brand, platform performance improved and operational sustainability was strengthened.
The partnership with Züber didn't end with project delivery and remains active today. Through regular UX improvements, conversion-focused developments, technical optimizations and campaign-specific site updates, work continues to support the brand's digital growth.
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