BISSELL
2025 - 2026
Development
&
Marketing
BISSELL is a global brand with a strong worldwide position in the home cleaning category, known for its innovative products. The partnership began when the brand's Türkiye operation needed a more scalable, faster, and more sustainable e-commerce infrastructure. Since the existing platform could no longer meet its operational needs, the brand started looking for a more flexible, performance-focused platform built to global standards.
Services
Platform Migration, Shopify Theme Development, UX/UI Design, Third-Party Integrations, Performance Optimization, Custom Authentication, Ongoing Optimization, Technical Support
Technologies Used
Shopify Plus, Liquid, Vanilla JavaScript, Omnisend, GA4, Meta Pixel
Problem
BISSELL's existing Ideasoft infrastructure was falling short of the brand's growing needs in terms of performance, flexibility, and development processes. The brand needed a platform that would allow faster action, offer greater technical scalability, and provide clear solutions to its needs.
The goal went beyond simply changing platforms. The brand wanted a stronger e-commerce structure that would improve the user experience, drive conversions, and support marketing efforts. With this in mind, improving the checkout experience, increasing upsell opportunities, and building a more sustainable SEO foundation were among the top priorities.
Solution
The migration from Ideasoft to Shopify Plus was managed end-to-end, moving the brand to a stronger and more scalable infrastructure. Throughout the process, UX scenarios tailored to BISSELL's needs were created, and improvements were made to optimize user journeys. Recommendations for apps and integrations were also provided to increase operational efficiency.
To improve the checkout experience, custom checkout extensions were developed for the brand. In addition, conversion-focused improvements were introduced to support upsell opportunities. On the technical SEO side, close collaboration with the brand's team led to optimizations that supported organic performance.
Result
With the move to Shopify Plus, BISSELL now has a faster, more stable e-commerce operation that responds to its needs much more quickly. UX-focused improvements and checkout solutions enhanced user journeys and created a stronger shopping experience that supports conversion performance.
Technical work and conversion-focused improvements provided sustainable support for the platform's digital performance, while also giving the marketing and operations teams much more flexibility.
The partnership with BISSELL continues well beyond project delivery. Through technical support, regular optimizations, and growth-focused developments, work continues to support the brand's digital growth.
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