Burcu Okut
2023-2026
Development
&
Marketing
The partnership with Burcu Okut, a brand known for its original design approach in the Jewelry & Accessories sector, began in 2023 to increase the brand's digital visibility. Over time, it grew into a multi-dimensional, strategic partnership that also covers performance marketing and visual identity work.
Services
Graphic Design, Performance Marketing, SEO
Technologies Used
Google Ads, Meta Ads, GA4, Data Studio, Google Search Console, SE Ranking, Creative Design Tools
Problem
The brand's first need was to strengthen its search visibility. As the brand grew, its priorities evolved; reflecting its identity more strongly across digital channels and improving ad channel efficiency became the new key goals.
In the jewelry and accessories category, demand peaks around special occasions such as Valentine's Day and Mother's Day. This made it essential to plan the ad strategy around these periods and manage the budget flexibly based on demand.
Solution
In the first phase, the site's organic foundation was strengthened through in-depth keyword research and technical SEO audits carried out with Google Search Console and SE Ranking. On-page optimizations and content improvements increased the brand's core visibility in search engines. Building on this foundation, brand-specific, high-resolution designs began to be produced in 2024 for banners, social media creatives, and ad visuals.
For performance marketing, a layered ad strategy was built on Google Ads and Meta Ads based on audience analysis and segmentation. Alongside campaigns designed to increase brand awareness, dynamic retargeting campaigns were launched to reach users who had previously interacted with the brand.
During high-demand periods such as Valentine's Day and Mother's Day, seasonal visuals were created in close coordination with the creative design team, and ad copy and audience segments were continuously optimized through A/B testing. The budget was increased during these periods based on demand and reshaped dynamically throughout the year at the channel and campaign level.
Result
Thanks to SEO work tracked through Google Search Console and SE Ranking, the brand's organic search rankings and qualified traffic increased significantly. Local search optimizations also strengthened visibility in regional searches.
The visual identity work strengthened brand perception across digital channels, while the right audience targeting and timing in special occasion campaigns brought a clear boost in campaign performance. Performance marketing efforts increased return on ad spend (ROAS) and lowered cost per acquisition (CPA), driving sustainable growth in sales volume.
The partnership with Burcu Okut didn't end with project delivery and remains active today. Through regular creative production and performance optimizations tailored to campaign periods, work continues to support the brand's digital growth.
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