Hatemoğlu
2025 - 2026
Marketing
Hatemoğlu is one of Türkiye's well-known fashion brands, with a long-standing heritage and a wide product portfolio. The partnership began with the goal of building a strong visual identity across digital channels and achieving sustainable sales growth through performance marketing. Throughout the process, creative and advertising work was carried out together to strengthen the brand's digital presence.
Services
Performance Marketing, Graphic Design
Technologies Used
Meta Ads, Google Ads, TikTok Ads, X Ads, Apple Ads, Criteo, Pinterest Ads, GA4
Problem
Hatemoğlu needed to strengthen its competitive position in the fashion segment in the digital space as well. To do this, the brand needed a visual language that reflected its corporate identity and stayed consistent across all digital channels.
On the advertising side, the efficiency of its ad channels needed to be improved. The brand's goal was to strengthen brand perception while increasing the return on its ad budget to drive sustainable sales growth.
Solution
Original, high-resolution designs reflecting the brand's style were created for banners, social media creatives, and ad visuals. This visual identity work was designed to deliver a consistent brand experience across all digital channels.
For performance marketing, detailed audience analyses were carried out on Google Ads and Meta Ads, and performance-driven ad strategies were built. The ad budget was managed as efficiently as possible through A/B testing, dynamic retargeting campaigns and continuous audience optimization.
Result
Thanks to the creative and performance marketing work, Hatemoğlu's visual consistency across digital channels was strengthened, and ad and campaign engagement rates increased significantly.
On the performance marketing side, return on ad spend (ROAS) increased while cost per acquisition (CPA) decreased, resulting in sustainable growth in sales volume.
The partnership with Hatemoğlu didn't end with project delivery and remains active today. Through regular creative production and performance optimizations tailored to campaign periods, work continues to support the brand's digital growth.
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