Luna B
2022-2026
Development
&
Marketing
The partnership with Luna B began in 2022 and has since grown into a long-term, uninterrupted collaboration covering almost every area of the brand's digital presence. Throughout the process, work was carried out at every stage of the brand's digital growth, from the Shopify infrastructure and international store setup to email marketing, visual identity, performance advertising, SEO, and social media management.
Services
Shopify Theme Development, UX/UI Design, Third-Party Integrations, Performance Optimization, Custom Authentication, Ongoing Optimization, Technical Support, Email Marketing, Performance Marketing, SEO, Graphic Design, Social Media Management
Technologies Used
Shopify Liquid, Vanilla JavaScript, Custom Web Components, ERP/Invoice/Shipping Integrations, Omnisend, Google Ads, Meta Ads, GA4, Meta Pixel, Data Studio, Google Search Console, SE Ranking, AI-Powered Visual Production Tools, Creative Design Tools
Problem
Luna B needed an e-commerce experience that reflected its strong visual identity and made it easy for users to discover products. Collection, product and shopping flows had to be consistent both aesthetically and functionally, and the mobile and desktop experiences needed to be designed together. Other key needs included making operational services such as ERP, invoicing and shipping work seamlessly with Shopify, and measuring e-commerce operations accurately.
The brand's international growth goals also called for a store structure that could serve different regions. Since each market has its own currency, tax rules, payment methods, language preferences, and consumer behavior, this structure needed to adapt to local needs while remaining easy to manage operationally.
On the email side, the brand had no regularly functioning structure. It needed a channel that would allow ongoing communication with customers, increase loyalty, and deliver announcements such as new seasons, discounts, launches, and events on a regular basis.
On social media, posts relied mainly on studio visuals. This led to a limited number of posts and repetitive content. The brand needed a more creative, cohesive, and distinctive social media voice. On top of all this, the goal was to improve efficiency across paid and organic channels and achieve sustainable, measurable growth across every channel.
Solution
A flexible and sustainable storefront was developed on Shopify, tailored to Luna B's needs. Built with Liquid and Vanilla JavaScript, the structure was made modular using Custom Web Components. This created a theme architecture made up of reusable, performance-focused, and easy-to-manage components that work across different pages. On the UX/UI side, the brand's premium visual language was preserved while product discovery and the shopping flow were made easier. Page layouts, product presentations, and user interactions were optimized to deliver a consistent experience across all screen sizes.
ERP, invoicing, and shipping systems were integrated with Shopify, and custom authentication flows and third-party integrations were developed to meet specific needs. GA4 and Meta Pixel were set up to support accurate measurement of e-commerce operations. Performance optimizations improved page load times and the overall frontend experience.
To support international growth, a clone site strategy based on a multi-store and regional infrastructure architecture was built. Independent storefronts were created for different regions, integrating local currencies, tax rules, regional payment methods, and language options. Product catalogs, inventory management, pricing strategies, and content were flexibly customized to fit each market's dynamics and campaign periods. To minimize the operational complexity of managing multiple stores, inventory, order, and shipping flows were connected to an integration architecture that syncs with central ERP and warehouse management systems.
For email marketing, a new structure was built from scratch on Omnisend. Alongside welcome series, abandoned cart reminders, and personalized product recommendations, loyalty-building automations such as birthday emails were introduced. Regular campaign emails were planned for new season, discount, launch and event announcements, and the structure was continuously improved over time.
Social media was approached holistically. The brand's visual language was built through posts, DM management, creative direction, and active story sharing. The content moved away from a studio-heavy approach toward a more creative direction, with content production supported by AI. This solved the issues of limited posting and repetitive content. To maintain visual consistency, fully planned AI-powered visual campaign shoots were produced, enriching the brand's content. Brand-specific, high-resolution designs for banners, social media creatives, and email templates were also produced on an ongoing basis.
For performance marketing, the brand's Google Ads and Meta Ads accounts have been managed without interruption for many years. This has built a deep understanding of the brand's audience, purchasing behavior, and seasonal dynamics. With this knowledge, the campaign budget was directed to the right channel at the right time based on demand fluctuations throughout the year. The budget was managed efficiently through A/B testing and dynamic retargeting campaigns, while campaign structures were continuously improved in line with the brand's growth goals. Alongside this, keyword research, technical SEO audits, and on-page optimizations were updated regularly.
After launch, technical support and ongoing optimization kept the platform adaptable to new campaigns, collections and operational needs. New user experience-focused features are currently being developed for Luna B.
Result
The result is a high-performing, scalable Shopify e-commerce experience for Luna B that brings the brand experience and technical infrastructure together. Thanks to the modular theme architecture, new content and collections can now be managed faster, while integrations allow operational processes to work in harmony with the Shopify ecosystem. The multi-store structure delivers a consistent brand experience on a global scale, while achieving high conversion rates and an optimized e-commerce operation at the regional level.
In the email channel, open rates reached around 70% and click-through rates (CTR) rose to around 25%. Orders generated per email increased by 58%, and email became a strong sales channel contributing around 40% of total sales.
On social media, the brand's voice became well established, content became more diverse and engagement rates increased. The new creative direction and AI-supported content production led to an 82.3% increase in followers.
Performance marketing delivered sustainable sales growth, while SEO efforts significantly increased organic traffic. Visual consistency across digital channels also helped the brand build a strong image.
The partnership with Luna B has continued without interruption since 2022. Through regular creative production, campaign-specific optimizations, technical developments and multi-channel growth strategies, work continues to support the brand's digital growth.
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