STEPEVI
2024-2026
Development
&
Marketing
STEPEVI is one of the leading brands in the Home & Living category, known for its strong brand identity and wide product range. The partnership began with the goal of modernizing the brand's e-commerce infrastructure while building a 360-degree digital growth strategy covering marketing, design and technical operations. Throughout the process, the work went far beyond store development, spanning email marketing, social media, performance advertising, SEO and visual identity. This partnership is still ongoing, with continued work focused on improving STEPEVI's digital experience and supporting its online growth.
Services
Email Marketing, Graphic Design, System Integrations, Performance Marketing, SEO, Shopify Store Development, Social Media Management, Technical Support
Technologies Used
Shopify Liquid, Omnisend, Google Ads, Meta Ads, Custom API Integrations (ERP/CRM/Payment/Inventory), GA4, Google Search Console, SE Ranking
Problem
As STEPEVI's digital operations grew, it became clear that the existing e-commerce infrastructure needed to become more scalable on both the technical and marketing side. One of the main goals of the project was to configure the Shopify / Shopify Plus infrastructure around the brand's operational needs, while building a marketing structure that would increase customer lifetime value and repeat purchase rates.
On the email side, there was no design consistency, list health was low and newsletters weren't being sent regularly. Weak content and CTAs meant the channel wasn't driving conversions. The brand wanted to turn email into a channel where it could stay in regular contact with its customers and generate sales.
Social media faced a similar situation. The brand lacked visual consistency, and posts were shared randomly without a clear strategy. There was also a need for an original visual language that would strengthen the brand identity across all digital channels.
In line with the brand's global growth goals, performance marketing strategies were planned on Meta Ads across 5 countries and in 5 languages, focusing on both new user acquisition and retargeting.
Solution
Store development work was carried out on Shopify Plus, and custom API integrations were built to ensure a seamless data flow between ERP, CRM, payment and inventory management systems.
For email, automated welcome series, abandoned cart reminders and personalized product recommendations were set up through Omnisend, and existing automations were optimized. Campaign emails were given a consistent visual and design identity, and a regular newsletter schedule was established. At the same time, email domain health was improved, the deliverability score was increased and list health was strengthened.
On social media, the creative direction was completely refreshed. Instead of storefront-style posts, the focus shifted to creative, engagement-driven content. A strategic content calendar gave the brand a clear creative direction, visual consistency was achieved and posting frequency was increased in line with the brand strategy.
On the design side, original visuals reflecting the brand's style were created for banners, social media creatives and email templates, all tailored to the aesthetic expectations of the Home & Living segment. For performance marketing, new user acquisition and dynamic retargeting campaigns were launched on Google Ads and Meta Ads across 5 countries and in 5 languages, with the ad budget managed efficiently through A/B testing. Alongside this, organic visibility was strengthened through in-depth keyword research, technical SEO audits and on-page optimization. To keep all these improvements sustainable, regular technical support and maintenance processes were put in place.
Result
Thanks to this 360-degree digital transformation, STEPEVI's e-commerce infrastructure became faster, more scalable and more conversion-focused.
In the email channel, open rates rose to 50%, while click-through rates (CTR) improved to around 20%. With a healthy email list in place, email became a channel that supports the brand's identity and consistently drives sales.
On social media, the creatively refreshed approach led to a 54.3% increase in views and a 33.3% increase in followers, along with a 42.6% improvement in engagement.
The performance marketing strategies delivered strong visibility and successful sales results across multiple countries. The original visual identity work strengthened the brand's digital presence, while technical support processes ensured a smooth shopping experience with near-zero downtime.
The partnership with STEPEVI didn't end with project delivery and remains active today. Through regular optimizations, campaign-specific developments and technical improvements, work continues to support the brand's digital growth.
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