Urban Muse
2024-2026
Development
&
Marketing
The partnership with Urban Muse began in 2022 with the goal of building a solid e-commerce foundation on Shopify, and has since grown into a multi-faceted collaboration that continues without interruption. The work went beyond technical development, covering many different areas such as visual identity, performance marketing and technical sustainability.
Services
Shopify Theme Development, UX/UI Design, Third-Party Integrations, Performance Optimization, Custom Authentication, Ongoing Optimization, Technical Support, Performance Marketing, Graphic Design
Technologies Used
Shopify Liquid, Vanilla JavaScript, Google Ads, Meta Ads, GA4, Meta Pixel, Data Studio, Dynamic Retargeting Systems, Creative Design Tools
Problem
Urban Muse needed a new shopping experience that put products at the center and directed visitors' attention to collections and products as much as possible. As a brand with a strong fashion-driven visual world and a wide product range, it needed an interface that supports the products rather than overshadowing them. The entire structure, from the homepage to collection and product pages, was expected to be simple, strong and visually driven, allowing customers to engage with products as quickly as possible.
Another key need was to build all of this on a scalable and secure infrastructure that could easily adapt to different collections and campaigns.
As the brand grew, its priorities expanded as well. Reflecting its visual identity consistently across digital channels and improving the efficiency of its ad channels became new goals. In performance marketing, the priority was to maximize the efficiency of the existing budget without increasing it. Throughout this long-term process, keeping the store technically up to date and running without interruption was also an important focus.
Solution
In 2022, a minimal and powerful Shopify experience was designed from scratch for Urban Muse, with product imagery placed at the heart of the design. By reducing the heavy interface elements found in classic e-commerce layouts, a spacious and airy visual language was created to bring the products to the forefront. Larger product grids were used on collection pages, making product photos stand out more and allowing visitors to explore collections more comfortably.
Typography, spacing, navigation and content hierarchy were designed to guide users directly to the products without distraction. The same approach was carried over to mobile, ensuring product images make effective use of screen space and the shopping experience stays smooth.
During theme development, flexible and reusable components were built with Liquid, Vanilla JavaScript and Custom Web Components, allowing the design to adapt to different collections and campaigns. This enabled the brand to easily manage its content and product presentations on Shopify while preserving its strong visual identity. The necessary integrations with ERP, invoicing and shipping systems were completed, and GA4 and Meta Pixel were set up to support accurate measurement of e-commerce operations.
Building on this foundation, ongoing visual identity work over the years produced brand-specific, high-resolution designs for banners, social media creatives and ad visuals.
For performance marketing, audience analysis, A/B testing and dynamic retargeting campaigns on Google Ads and Meta Ads were optimized regularly. Without increasing the budget, new campaign types were tested on both platforms to boost the impact of ad spend. Alongside new campaign types, the budget was optimized toward goals using new audiences and new ad creatives.
With technical support services introduced in 2026, the store's uninterrupted operation and the immediate resolution of any potential issues were also ensured.
Result
The result is a simple yet powerful store for Urban Muse that puts products at the center and brings the brand's fashion-driven visual world to the digital experience. Large product grids and visually driven page layouts direct users' attention straight to the products, while the spacious interface makes collections easier to explore. With its flexible theme structure, the brand now has a modern and scalable e-commerce experience that doesn't overwhelm users with unnecessary interface elements and shapes the shopping journey around product discovery.
Thanks to years of visual identity work, the brand built a strong and consistent digital image and achieved notable success in ad and campaign engagement rates. On the performance marketing side, sustainable performance growth was achieved at the same level of investment, along with steady growth in sales volume. Technical support processes also ensured a smooth shopping experience with high availability and near-zero downtime.
The partnership with Urban Muse has continued without interruption since 2022. Through regular creative production, campaign-specific performance optimizations and technical improvements, work continues to support the brand's digital growth.
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