Google Search Console is one of the most critical tools for website owners and SEO specialists looking to strengthen their digital presence. The new "AI-powered configuration" feature recently announced by Google Search Central takes technical analysis to a whole new dimension. Instead of getting lost in complex manual filters, you can now access your data simply by typing what you want to see.
AI-Driven Reporting: Managing Data with Natural Language
For years, Search Console users had to manually add "New Filters," select dates, and toggle metrics one by one to reach specific data in Performance reports. This new experimental feature solves this process through Natural Language Processing (NLP).
The AI-powered configuration instantly transforms your prompts into technical filters, generating the report in seconds. This aims to minimize the time spent on data mining and allows users to focus entirely on data insights.
How Does Natural Language Reporting Work?
The most exciting aspect of this feature is that you can communicate with Google as if you were talking to a colleague. For example, if you type, "Show me mobile searches from the United States last month," the system automatically applies the country, device, and date filters for you.
Supported Core Metrics and Filters
The AI currently covers the four primary metrics in the Performance report along with various filtering options:
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Metrics: Total Clicks, Total Impressions, Average CTR, and Average Position.
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Filters: Query (keyword-based), Page (URL-based), Country, Device type, Search Appearance, and Date ranges.
Functions That Accelerate Analysis Processes
The new tool does more than just apply simple filters; it also handles complex comparisons that previously took significant time to set up.
Advanced Comparisons and Segmentation
Previously, comparing two different date ranges or device types required multiple steps. Now, you can provide commands such as:
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"Compare this week's performance of pages in the blog category with last week."
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"Show the CTR difference for the keyword 'shoes' between desktop and mobile devices."
This feature makes it incredibly fast to establish correlations between complex datasets and understand which areas of your site are experiencing growth.
Content-Specific Custom Analysis
If you want to focus on a specific keyword group or URL structure, the AI is there to help. With a command like, "Show the average position of pages with 'guide' in the URL," you can filter out everything except the most relevant pages.
Limitations and Considerations You Should Know
Since this feature is still in the "experimental" stage, it has certain limitations. It is important not to overlook these points during a professional analysis.
Scope and Accuracy Constraints
While AI is powerful, it can occasionally misinterpret your intent. Google recommends always manually verifying the generated filters. Additionally, some current version constraints include:
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Search Results Only: The feature currently works only in the "Search Results" performance report. It is not yet available for Discover or News reports.
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Action Limitations: The AI can configure the report (set up filters) but cannot yet perform actions like sorting the table or exporting the data.
Availability and Acces
Google is rolling out this feature gradually. If you do not see the "AI" icon or the associated input box in your Search Console account, the feature has likely not been enabled for your property yet.
What Changes for SEO Specialists?
Google Search Console’s AI integration democratizes data analysis. Now, regardless of technical expertise, any site owner can generate complex SEO reports in seconds. This innovation allows us to spend less time on "how to get the data" and more time on "how to interpret the data."
If this feature is active in your account, you can start incorporating it into your workflow by testing different scenarios. Remember, while AI is an excellent assistant, the final check of the data should always remain under your expert supervision.
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